Building brands from idea experience.

I’m Tyler Grazio, a multidisciplinary designer working at the intersection of brand identity, environmental design, and the built environment.

My work spans hospitality, workplace, retail, residential, higher education, and pharmaceuticals—from building identities and brand systems to translating them into signage, environments, digital experiences, and physical touchpoints.

I approach each project through a rigorous exploration of strategy, typography, materiality, and place, looking for the central idea that can bring a brand to life across every scale.

BRAND

Building brands with clarity and purpose.

Brand Strategy
Naming + Positioning
Visual Identity
Typography + Color
Brand Guidelines
Campaigns + Collateral

EXPERIENCE

Creating places with meaning and character.

Environmental Graphics
Experiential Design
Placemaking
Art + Installations
Branded Environments
Interpretive Graphics

WAYFINDING

Making places intuitive and identifiable.

Signage + Wayfinding
Signage Standards
Exterior Identification
Interior Signage
Campus + Property Systems
Donor + Recognition

EXPERIENCE

Extending brands across digital experiences.

Web Design
Digital Brand Systems
Social Media
Digital Campaigns
Motion + Content

01

Discovery & Insight

We start by listening; understanding your goals, audience, context, and opportunities to uncover what makes your brand unique.

02

Strategy & Concept

We define the strategic direction and creative concept, establishing clear positioning and a visual language to guide the work ahead.

03

Discovery & Insight

We bring the concept to life through environmental graphics, digital, and other touchpoints refining and resolving the details across the brand experience.