Develop

Brand Identity

Create

Built Environments

Explore

Creative Execution

Designer, creative thinker, and builder of brands and experiences.

I’m Tyler Grazio, a multidisciplinary designer working at the intersection of brand identity, environmental design, and the built environment. My approach combines strong concepts with a rigorous exploration of typography, materiality, and visual language to create experiences that connect people to place.

My work spans hospitality, workplace, retail, residential, higher education, pharmaceuticals, and mixed-use environments; from brand strategy and identity to environmental graphics, placemaking, signage and wayfinding. I believe the strongest experiences are thoughtful at every scale; built around a clear idea and brought to life through details that feel intentional, authentic, and memorable.

KELLY’S ROAST BEEF

Refreshing a New England
icon for its next generation
of growth.

BURLINGTON EAST + WEST

Creating one connected
identity for a workplace
campus divided by I-95.

HOTEL SAINT CLAIR

Reimagining a chain hotel as
a boutique experience on
Chicago’s Magnificent Mile.

1200 CROWN COLONY

Transforming a dated office
building into a modern workplace
rooted in Quincy’s history.

From brand identity to the built environment.

I develop brands as connected experiences; bringing strategy, identity, environmental design, placemaking, and creative execution together to create meaningful connections between people and place.

Built Environments

Translating brands into physical experiences through environmental graphics, signage and wayfinding, placemaking, materiality, and spatial storytelling.

Brand Identity Design

Building the foundation of a brand through strategy, naming, visual identity, messaging, and cohesive brand systems.

Creative Execution

Extending the brand across digital, marketing, campaigns, websites, and other touchpoints to create a consistent experience wherever people encounter it.