BURLINGTON EAST + WEST
One connected identity for a workplace campus divided by I-95.
With properties located on both sides of I-95, RJ Kelly needed a clearer way to position its Burlington portfolio as a connected workplace destination. Burlington East + West established a new name and identity that brings the two sides together under one cohesive campus brand.
CLIENT
RJ Kelly
LOCATION
Burlington, Massachusetts
SERVICES
Naming · Brand Identity · Environmental
Graphics · Signage · Collateral
TWO SIDES ONE DESTINATION
The East + West concept turns the campus’s physical divide into its defining brand idea. A flexible visual system gives each side its own identity while reinforcing their connection as part of a larger Burlington destination.
CONNECTING THE CAMPUS
The identity extends across signage, wayfinding, environmental graphics, and marketing collateral—creating a consistent experience that helps tenants and visitors recognize, navigate, and connect the East + West portfolio.
CONTACT
Have a brand, place, or experience in mind?
Let's talk. Reach me at tjgrazio@gmail.com or 617.529.9635 to start a conversation.