BURLINGTON EAST + WEST
Creating one connected identity for a workplace campus divided by I-95.
With properties located on both sides of I-95, RJ Kelly needed a clearer way to position its Burlington portfolio as a connected workplace destination. Burlington East + West established a new name and identity that brings the two sides together under one cohesive campus brand.
CLIENT
RJ Kelly
LOCATION
Burlington, Massachusetts
SERVICES
Brand Identity · Environmental
Graphics · Signage · Collateral
TWO SIDES ONE DESTINATION
The East + West concept turns the campus’s physical divide into its defining brand idea. A flexible visual system gives each side its own identity while reinforcing their connection as part of a larger Burlington destination.
FROM IDENTITY TO EXPERIENCE
The brand extends across signage, environmental graphics and guest touchpoints, creating a consistent experience from the street to the stay.
CONTACT