HOTEL SAINT CLAIR
Reimagining a chain hotel as a boutique
experience on Chicago’s Magnificent Mile.
Formerly a Red Roof Inn Plus, Hotel Saint Clair was repositioned as a contemporary boutique hotel steps from Chicago’s Magnificent Mile. A new identity, color palette and guest touchpoints established a distinctive personality while connecting the refreshed property to its prominent downtown location.
CLIENT
Magna Hospitality Group
LOCATION
Chicago, Illinois
SERVICES
Brand Identity · Environmental
Graphics · Signage · Collateral
A WHISPER AWAY
“A Whisper Away From The Most Magnificent Mile” became the foundation for an identity balancing the energy of downtown Chicago with the intimacy of a boutique hotel.
FROM IDENTITY TO EXPERIENCE
The brand extends across signage, environmental graphics and guest touchpoints, creating a consistent experience from the street to the stay.
CONTACT
Have a brand, place, or experience in mind?
Let's talk. Reach me at tjgrazio@gmail.com or 617.529.9635 to start a conversation.