HOTEL SAINT CLAIR

Reimagining a chain hotel as a boutique
experience on Chicago’s Magnificent Mile.

Formerly a Red Roof Inn Plus, Hotel Saint Clair was repositioned as a contemporary boutique hotel steps from Chicago’s Magnificent Mile. A new identity, color palette and guest touchpoints established a distinctive personality while connecting the refreshed property to its prominent downtown location.

CLIENT
Magna Hospitality Group

LOCATION
Chicago, Illinois

SERVICES
Brand Identity · Environmental
Graphics · Signage · Collateral

A WHISPER AWAY

“A Whisper Away From The Most Magnificent Mile” became the foundation for an identity balancing the energy of downtown Chicago with the intimacy of a boutique hotel.

FROM IDENTITY TO EXPERIENCE

The brand extends across signage, environmental graphics and guest touchpoints, creating a consistent experience from the street to the stay.

CONTACT

Let’s connect and talk about your brand, I'm here to listen.

Reimagining a chain hotel as a boutiqueexperience on Chicago’s Magnificent Mile.

“A Whisper Away From The Most Magnificent Mile” became the foundation for an identity balancing the energy of downtown Chicago with the intimacy of a boutique hotel.

The brand extends across signage, environmental graphics and guest touchpoints, creating a consistent experience from the street to the stay.

Let’s connect and talk about your brand, I'm here to listen.

Reimagining a chain hotel as a boutique
experience on Chicago’s Magnificent Mile.