KELLY’S ROAST BEEF

Refreshing a New England
icon for its next generation
of growth.

A Boston-area icon since 1951, Kelly’s is known for its signature roast beef sandwiches and New England seafood. As the brand prepared to grow beyond its original Massachusetts locations, a refreshed identity and brand system brought greater consistency across digital, marketing, packaging, and in-store touchpoints.

CLIENT
Kelly’s Roast Beef

LOCATION
Revere, Massachusetts

SERVICES
Brand Strategy · Brand Identity
Website · Marketing Collateral
Packaging · Social Media

TWO SIDES ONE DESTINATION

The East + West concept turns the campus’s physical divide into its defining brand idea. A flexible visual system gives each side its own identity while reinforcing their connection as part of a larger Burlington destination.

FROM IDENTITY TO EXPERIENCE

The brand extends across signage, environmental graphics and guest touchpoints, creating a consistent experience from the street to the stay.

CONTACT

Let’s connect and talk about your brand, I'm here to listen.

Refreshing a New England icon for its next generation of growth.

The East + West concept turns the campus’s physical divide into its defining brand idea. A flexible visual system gives each side its own identity while reinforcing their connection as part of a larger Burlington destination.

The brand extends across signage, environmental graphics and guest touchpoints, creating a consistent experience from the street to the stay.

Let’s connect and talk about your brand, I'm here to listen.

Refreshing a New England
icon for its next generation
of growth.