KELLY’S ROAST BEEF
Refreshing a New England
icon for its next generation
of growth.
A Boston-area icon since 1951, Kelly’s is known for its signature roast beef sandwiches and New England seafood. As the brand prepared to grow beyond its original Massachusetts locations, a refreshed identity and brand system brought greater consistency across digital, marketing, packaging, and in-store touchpoints.
CLIENT
Kelly’s Roast Beef
LOCATION
Revere, Massachusetts
SERVICES
Brand Strategy · Brand Identity
Website · Marketing Collateral
Packaging · Social Media
REVERE BEACH RE-IMAGINED
Kelly’s roots on Revere Beach became the foundation for a refreshed visual language that celebrates its New England heritage while introducing a brighter, more contemporary personality designed to carry the brand into new markets.
AN ICON, EVERYWHERE
From the website and packaging to merchandise, promotions, and social media, the refreshed system creates a recognizable Kelly’s experience across every customer touchpoint.
CONTACT
Have a brand, place, or experience in mind?
Let's talk. Reach me at tjgrazio@gmail.com or 617.529.9635 to start a conversation.