WHO I AM
I’m Tyler Grazio, a multidisciplinary designer connecting brands, experiences, and places.
My work spans hospitality, workplace, retail, residential, higher education, and pharmaceuticals, from building identities and brand systems to translating them into signage, environments, digital experiences, and physical touchpoints.
I approach each project through strategy, typography, materiality, and place, looking for the central idea that can bring a brand to life across every scale.
BRAND
Building brands with clarity and purpose.
Brand Strategy
Naming + Positioning
Visual Identity
Typography + Color
Brand Guidelines
Campaigns + Collateral
EXPERIENCE
Creating places with meaning and character.
Environmental Graphics
Experiential Design
Placemaking
Art + Installations
Branded Environments
Interpretive Graphics
WAYFINDING
Making places intuitive and identifiable.
Signage + Wayfinding
Signage Standards
Exterior Identification
Interior Signage
Campus + Property Systems
Donor + Recognition
DIGITAL
Extending brands across digital experiences.
Web Design
Digital Brand Systems
Social Media
Digital Campaigns
Motion + Content
DISCOVERY
Understanding the opportunity
Understand the brand, audience, and context to uncover the opportunity and define a clear direction.
EXPLORE
Give the idea a voice
Explore typography, color, form, materiality, and imagery to develop a distinctive visual language.
BUILD
Shape the experience
Transform the concept into a cohesive and flexible design system that works across every scale.
BRING TO LIFE
Turn ideas into experience
Extend the brand across physical and digital touchpoints, carrying the idea from concept through implementation.
CONTACT