OPTIC
Creating a modern, accessible experience for the next generation of affordable optical retail.
A new optical retail concept was developed to deliver a modern, curated customer experience while remaining cost-effective and scalable. The design brings retail, consultation, and clinical services together within a flexible environment designed to adapt across locations and footprints.
CLIENT
Confidential
LOCATION
Multiple locations
SERVICES
Concept Design · Brand Development · Retail Experience · Environmental Branding · Material & Furniture Selection
DESIGNED TO SCALE
The concept was built around four principles: cost-effective, simple, modern, and customer-friendly. Durable materials, modular displays, efficient furniture, and strategic brand moments create a distinctive experience without relying on overly complex or costly solutions.
RETAIL MEETS EXPERIENCE
An open floor plan creates intuitive connections between browsing, fitting, consultation, and optical services. Illuminated frame walls maximize product visibility, while centralized displays and consultation tables create opportunities for discovery and interaction throughout the space.
CONTACT