LEGAL SEA FOODS
Bringing a refreshed identity
to life through a richer, more
immersive dining environment.
As Legal Sea Foods introduced a more sophisticated expression of its brand, the restaurant environment became an opportunity to tell that story at a larger scale. Deep blues, warm metallics, layered textures, and custom graphics transform familiar coastal references into a contemporary experience rooted in the brand’s New England character.
CLIENT
PPX Hospitality
LOCATION
Multiple locations
SERVICES
Environmental Graphics · Signage ·
Brand Integration · Art Installations
BEYOND THE EXPECTED
Rather than relying on traditional nautical imagery, the environmental language explores the coast through abstraction, texture, scale, and material. Copper and gold accents bring warmth to a deep blue palette, while oversized graphics and dimensional installations create moments of discovery throughout the space.
DESIGNED INTO THE DETAILS
Graphics, signage, artwork, and custom installations are integrated into the architecture rather than applied as decoration. Together, these moments create a layered experience that reveals the Legal Sea Foods identity throughout each restaurant.
CONTACT