{"id":232481,"date":"2026-09-26T12:50:20","date_gmt":"2026-09-26T16:50:20","guid":{"rendered":"https:\/\/graziodesign.com\/?post_type=project&p=232481"},"modified":"2026-09-26T13:31:38","modified_gmt":"2026-09-26T17:31:38","slug":"optic","status":"publish","type":"project","link":"https:\/\/graziodesign.com\/?project=optic","title":{"rendered":"Optic"},"content":{"rendered":"

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OPTIC<\/p>\n

<\/h1>\n

<\/span><\/p>\n

Creating a modern, accessible experience for the next generation of affordable optical retail.<\/span><\/h1>\n

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A new optical retail concept was developed to deliver a modern, curated customer experience while remaining cost-effective and scalable. The design brings retail, consultation, and clinical services together within a flexible environment designed to adapt across locations and footprints.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#bdbec0″ text_letter_spacing=”2px” text_line_height=”1.9em” header_font=”Besley||||||||” header_line_height=”1.4em” background_color=”rgba(255,255,255,0.91)” custom_margin=”|||33%|false|false” custom_margin_tablet=”|||33%|false|false” custom_margin_phone=”|||0%|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||true|true” global_colors_info=”{}”]<\/p>\n

CLIENT
Confidential<\/span><\/p>\n

LOCATION
Multiple locations<\/span><\/p>\n

SERVICES
Concept Design \u00b7 Brand Development \u00b7 Retail Experience \u00b7 Environmental Branding \u00b7 Material & Furniture Selection<\/span><\/p>\n

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DESIGNED TO SCALE\u00a0<\/p>\n

<\/h1>\n

<\/span><\/p>\n

The concept was built around four principles: cost-effective, simple, modern, and customer-friendly. Durable materials, modular displays, efficient furniture, and strategic brand moments create a distinctive experience without relying on overly complex or costly solutions.<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”100%” custom_margin=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/graziodesign.com\/wp-content\/uploads\/2026\/09\/Asset-4-scaled.jpg” title_text=”Asset–4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/graziodesign.com\/wp-content\/uploads\/2026\/09\/ASSET11-1-scaled.jpg” title_text=”ASSET11″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_enable_pattern_style=”on” background_pattern_style=”diagonal-stripes-2″ background_pattern_color=”rgba(0,0,0,0.1)” background_pattern_size=”custom” background_pattern_width=”5px” width=”100%” max_width=”100%” custom_margin=”||||false|false” custom_padding=”5%|5%|5%|5%|true|false” custom_padding_tablet=”5%|5%|5%|5%|true|false” custom_padding_phone=”15%||15%||true|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”25%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#bdbec0″ text_letter_spacing=”2px” text_line_height=”1.9em” header_font=”Besley||||||||” header_line_height=”1.4em” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

RETAIL MEETS EXPERIENCE<\/p>\n

<\/h1>\n

<\/span><\/p>\n

An open floor plan creates intuitive connections between browsing, fitting, consultation, and optical services. Illuminated frame walls maximize product visibility, while centralized displays and consultation tables create opportunities for discovery and interaction throughout the space.<\/h1>\n

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CONTACT<\/span><\/span><\/strong><\/p>\n

<\/span><\/span><\/strong><\/p>\n

” content_phone=”<\/p>\n

CONTACT<\/span><\/span><\/strong><\/p>\n

<\/span><\/span><\/strong><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_letter_spacing=”2px” text_line_height=”2em” header_font=”Montserrat||||||||” header_font_size=”48px” header_line_height=”1.1em” custom_margin=”||0px||false|false” header_font_size_tablet=”52px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

CONTACT<\/span><\/strong><\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

<\/span>Let\u2019s Connect and Talk About
Your Brand, We\u2019re Here to Listen
<\/span><\/h1>\n

” content_phone=”<\/p>\n

<\/span>Let\u2019s Connect <\/span>and Talk About Your Brand, <\/span>I\u2019m Here to Listen<\/span>
<\/span><\/h1>\n

<\/span><\/h1>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_line_height=”2em” header_font=”Montserrat||||||||” header_font_size=”48px” header_line_height=”1.4em” custom_margin=”10px||10px||false|false” custom_padding=”||||false|false” header_font_size_tablet=”52px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Have a brand, place, or experience in mind? Let’s talk.<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”94%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_contact_form email=”tjgrazio@gmail.com” _builder_version=”4.27.4″ _module_preset=”default” _unique_id=”5f689ba7-71a9-41b8-b9f0-3a1097fd4862″ form_field_background_color=”rgba(2,2,2,0.025)” form_field_text_color=”#FFFFFF” form_field_font=”Montserrat||||||||” form_field_font_size=”15px” custom_button=”on” button_text_color=”rgba(255,255,255,0.45)” border_width_all=”1px” border_color_all=”#9b9b9b” global_colors_info=”{}”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

OPTIC Creating a modern, accessible experience for the next generation of affordable optical retail.A new optical retail concept was developed to deliver a modern, curated customer experience while remaining cost-effective and scalable. The design brings retail, consultation, and clinical services together within a flexible environment designed to adapt across locations and footprints.\u00a0CLIENTConfidential LOCATIONMultiple locations SERVICESConcept […]<\/p>\n","protected":false},"author":3,"featured_media":232485,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14],"project_tag":[],"class_list":["post-232481","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-project"],"_links":{"self":[{"href":"https:\/\/graziodesign.com\/index.php?rest_route=\/wp\/v2\/project\/232481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/graziodesign.com\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/graziodesign.com\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/graziodesign.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/graziodesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232481"}],"version-history":[{"count":4,"href":"https:\/\/graziodesign.com\/index.php?rest_route=\/wp\/v2\/project\/232481\/revisions"}],"predecessor-version":[{"id":232501,"href":"https:\/\/graziodesign.com\/index.php?rest_route=\/wp\/v2\/project\/232481\/revisions\/232501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziodesign.com\/index.php?rest_route=\/wp\/v2\/media\/232485"}],"wp:attachment":[{"href":"https:\/\/graziodesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232481"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/graziodesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=232481"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/graziodesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=232481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}